How to position a client


How do I get customers to like my product? There are two competitors who sell products like mine. It was originally my idea, but they copy everything from me. I don’t know what to do. How do I get a client closer to me?

Businesspeople, sales professionals, and entrepreneurs who don’t know how to win customers over usually don’t know their customers well, and this is the main reason for the problem. They don’t study them, they don’t study their needs and needs. They don’t know what they need, but offer what they have.

As a result, they do not give and can not give customers what they need and the client goes to the competitor in the hope of finding what he lacks. Very often, the client does not find what he needs from the competitor. The client will go from one to the other until he finds a place where he will get what he really needs.

Accordingly, if you give the customer what they need, they will not go to a competitor, they will stay. If you give a client what they need several times, You will endear them to you, and for a long time. He will remember that You have exactly what he needs and will constantly come to You that will allow you to build a powerful business.

How to position a customer and sell a lot

How to position a client is the main question that many entrepreneurs, businesspeople, and sales professionals ask, especially if they have little experience or no education in marketing. As a rule, few people receive special education in the field of marketing, and as a result, most of them work according to the schemes that they apply in life, i.e., according to household schemes that they have managed to learn during their lives. However, ordinary life and business life are different.

In everyday terms, there is communication at the level of sympathy, and in business terms at the level of money. A businessman, entrepreneur, sales specialist without special education begins to build relationships with customers also at the level of sympathy, thinking that the client will come to him just for the beautiful eyes. In life, this is true, but in business relationships it does not work, because business relationships are primarily about finding profit.

A person pays money and wants to get what they need for it. He often earns them by hard work and does not want to throw them away. The client does not care whether the businessman, entrepreneur, or sales specialist knows how to position the client, whether he knows marketing. He has money and wants to get what he needs for it. If you get what you need-then there is trust, if you do not get it, then there is no trust, in this case, beautiful eyes alone are not enough, you need to satisfy the need.

The secret to great sales

You should not be offended with the client, because this is not what he is, but life is like this, this is how the world works. The essence of the world is that ideas are embedded in people and people want to develop them. If the customer receives a product that develops the idea embedded in it, then he is satisfied, he is happy. If you receive a product that does not develop the idea, you are dissatisfied and unhappy. At the same time, he no longer wants to go to the place where he was made unhappy and goes to a competitor.

If You want to know how to position a client, if you want to learn how to do it, you need to study it and build a psychological portrait of the client. You need to know everything that the client cares about, all the ideas that are embedded in it, because the client buys your product for a reason, and to implement these ideas. When you have a psychological profile of the client on your hands, you will be able to conduct business much better.