Is marketing good for business or not? Whether to try marketing or not. Does the business need marketing or not? Sooner or later, these questions are asked by any businessman, especially often such questions arise when problems start in business. Global market leaders such as Apple, BMW, and Google know the answers to these questions, which is why they become leaders, as evidenced by, for example, the analysis of the Apple brand.
The answers to these questions are always different, but not always unambiguous. Very often, a businessman can not find answers to these questions at all, because trying to find the answer, he gets more and more questions that seem endless. As a result, some businesspeople do not use marketing at all, or rather believe that they do not, because they cannot fully understand the role of marketing in business. Some businesspeople try marketing, but become disillusioned with it and stop using it, or rather think they stop using it.
The correct answer to the questions above, especially to the question of whether or not a business needs marketing, is that in fact, marketing is done by everyone, absolutely all businessmen, even if they think they don’t do it. Why so? Yes, because marketing is the algorithm of a successful business. To understand this, just read articles about business and marketing.
Marketing is generally such an interesting thing that it is not clear when it is and when it is not
Let’s take a business like auto repair. A car service has customers, just like any other business. Clients are different. There are complete strangers and these customers are assigned the maximum price. But there are also familiar people who are very often offered a lower price on acquaintance. In turn, there are very good acquaintances, friends and relatives.
These customers are usually offered the lowest price. But please, dividing customers by characteristics and offering them different prices in this regard is nothing more than market segmentation. Market segmentation is one of the main marketing tools. Thus, whenever a businessman divides clients into different segments, he is actually engaged in marketing.
Whether or not the business needs marketing is up to you
There are many examples, and there is always a place for marketing in these examples. Accordingly, all, absolutely all businessmen use marketing, although sometimes they do not know it. This means that the question of whether or not a business needs marketing is actually transformed into the question of how much marketing a business needs and how to organize the most effective interaction between marketing and sales.
These are very important issues, because marketing is the technology of a business, a successful business. The more marketing there is in the business, the greater the result from the business. The better the pricing policy is developed, the more money you will earn. The better the product range is developed, the more money will be earned. The better you can segment your customers, the more money you can earn.
In addition to the fact that marketing is a successful business technology, it is also a way to accumulate experience, and experience is one of the main assets of a business. If there are competitors in the market, then in 100% of cases the company that has more experience and applies the marketing rules will win. Experience almost always wins even big money. For this reason, experience is worth getting, accumulating and saving.
Doing business through marketing allows you to get experience, highlight the main thing in it and keep it in your business even if key employees leave you. They can carry their experience, but not the company’s experience. Accordingly, if You are ever asked whether or not a business needs marketing, you can always safely answer that a business needs marketing, at least because marketing and business are basically the same thing.